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The Superman School of Glassware Branding

It’s a bird. It’s a plane. It’s ... the Man of Stainless Steel?

Considering the trends in the craft beer and newspaper industries, a modern-day Clark Kent might be a craft brewer instead of a mild-mannered reporter.

Besides, Superman’s iconic “S” is one of the most recognized logos in the world. What brewer wouldn’t change clothes in a phone booth to have such a strong brand? There can be no better model for branded glassware than the man from Metropolis.

The Superman School of Glassware Branding

Be invincible

Your brand can't be a superhero if it can be shattered. Glass pints are sturdy and stackable, but not invincible like steel tumblers. Accidents happen, and glass breaks. Superman’s first lesson in branding drinkware: stock shatterproof stainless steel pints.

Stainless steel pints are ideal for places where glass can’t go, like beaches, parks and tailgate parties. Pints come as 16-oz. single-wall tumblers or as 18-oz. double-wall tumblers, which keep “the cold ones” cold longer. You can choose between all stainless steel or a stealthy matte black. Cool? Yes. Invincible? Definitely!

Be mobile

Speeding bullets have a limited range, but Superman doesn't, and neither should your branded drinkware. In fact, the DrinkTanks™ 64-oz. insulated steel growler was developed for this reason–allowing loyal drinkers to combine their love of your beer with their passion for the outdoors.

Whether camping, hiking or boating, this “growler of steel” is the ideal traveling companion. It’s engineered to keep your favorite craft brew chilled for up to 24 hours.

But it’s also about versatility. If you thought Clark Kent’s costume change was cool, you’re going to love the fact that these growlers come with an optional KegCap™ kit that transforms them into a mini-keg-on-the-go. A genuine beer drinking experience you won’t find deep in the woods–or with any other growler.

The Man of Steel may have had one signature look, but DrinkTanks™ come in a variety of finishes and colors. Plus, you can brand them in 1-color or engrave them. Your sales are sure to go up, up and away!

Save the planet

Superman spends his time making Earth a safe and habitable place. Maybe you don't fight villains, but choosing eco-friendly drinkware makes the future of the planet look a little brighter. Like glass, stainless steel is sustainable, but more practical when it comes to replacing paper and plastic cups at outdoor events and festivals.

Stay strong

Customers don’t need X-ray vision to spot a strong brand. Keep yours visible with an entire lineup of custom glassware and barware. And remember to include stainless steel tumblers, growlers and keg-caps for extra durability and staying power.

Thirsty customers? This looks like a job for your beer! Cheers!

Learn everything about pairing your beers or spirits with the right custom glassware to keep customers drinking out of your glass.

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