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Summer branding checklist for craft brewers

If you want to showcase your beer and your brand this summer, you're going to have to do a little prep work. It's time to get organized and figure out what branded products you're going to need.

WARNING: Don't make the mistake of putting this off, or your summer branding will be ready just in time for autumn!

To help you get things straight, here's a handy checklist of summer products you should consider for your spirits and brews.

Friends raising a glass at a beer garden

Outdoor Drinkware

Avoid the hassle and mess of cleaning up broken glass on your patio. Consider investing in outdoor drinkware.

  • Disposable cups: Recyclable or compostable disposable cups are eco-friendly, affordable options.
  • Beer garden pitchers, tankards and mugs: Encourage friendship and celebration with these sturdy vessels.
  • Plastic steins: The perfect branded souvenir for any outdoor event or festival.
  • Stadium cups: Ideal for showcasing your brand at sporting events, these colorfully customizable cups are dishwasher safe and a great keepsake. 

Other branded gear

  • Seasonal beer or spirits glasses: Whether it's glass or an unbreakable cup, make sure your drinkware suits the season! Get creative with summertime graphics and themes.
  • Added value coasters: Great glasses need coasters to sit on. In fact, how about an added value coaster offering a discount on the next round?
  • Baseball hats: Timeless and customizable. Years from now people will wear them as trendy throwback gear.
  • Coolers: A real tailgater needs a good cooler. These fans will bring theirs to every game, and along with it, they'll bring your brand.
  • Keychain bottle openers: No matter the season, a custom keychain will go with your beer lovers everywhere they go and open every beer bottle they drink–and any their friends drink.
  • Can coolies: There's something about a nice coolie that makes people happy. Wouldn't it be great if your brand were associated with that happiness?
  • Tailgating canopies: Spending all day in a parking lot can get hot. Keep your fans comfortable and ready for the game with a custom pop-up canopy.
  • Corn hole: No day of tailgating is complete without a round (or five) of corn hole–or "bags," depending on your local lingo. Help your beer lovers show their beer loyalty with branded boards and bean bags.
  • Sandwich boards: Lure that thirsty passerby off the street and into your establishment with a colorful design and snappy messaging.
  • Patio umbrellas: Protect your customers from the sun, while leaving an impression with your brand.
  • Beer buckets: Nothing says summer like cold beer with friends. This is a prime surface for your logo.Beer in ice bucket

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