Craft breweries are continuing to pop up all over the country, and many of these breweries have developed seasonal brews. To sell more at the bar, your seasonal or limited edition beer needs to stand out to customers, distributors and sales reps. It has also become popular to showcase tap handles on new offerings like kombucha, cold brew coffee, wine and seltzers or cocktails. New and seasonal drinks deserve the spotlight and a unique tap handle may be the perfect way to make a statement.
Tap handles are a favorite added-value item.
Since tap handles are a proven method for connecting with customers at a bar, adding a functional, well-designed tap handle to your package will make selling your brew easier for distributors and sales reps. As a result, your beer will end up at the top of their seasonal distribution list.
You have limited time—take center stage.
With only a limited time to sell your seasonal or limited release beer, it’s essential for it to stand out. Remember, customers’ eyes veer toward colors and shapes different than the others around them. If all your competitors went with red and green during the holidays, why not go for silver and gold? Or use a customized tap handle shape. There are a lot of different ways to be unique, think about what best fits both your beer and your brand.
We have put together some ideas for seasonal tap handles using a variety of different colors, designs and tap handle shapes.
Make the most of your seasonal brews, and customers will be reaching for your beer all year long! Looking for even more options and ideas for tap handles? Check out our entire selection of ceramic tap handles.
Ready to get started on your own custom tap handle? Want to speak with one of our experts on which style and design may be best for your business? Contact us to get started!