We've already shared tips for promoting your beer's brand for the holidays. But what about the rest of the year? Here are a few creative ideas to put your brewery in beer lovers' minds (and glasses) all year long.
Valentine’s Day is for the ladies
Women are the fastest growing segment of the craft beer market. Forget chocolates–women want tasty brews! Look to chocolate stouts, coffee stouts or porters to delight beer-loving ladies. Showcase your beer with glassware, coasters and apparel available in Valentine’s Day designs. What craft beer lover wouldn’t want to treat their sweetheart to your merchandise? Goblets, Midland and Perception glassware offer the ideal setting for your passion-inspired brew.
Mardi Gras bling on tap
With Mardi Gras, pretty much anything goes. Amber ales and bocks are popular choices, but don't limit yourself. This is the time to let your imagination flow and tap into an especially stylish glass design. After all, the Mardi Gras celebration is full of flair and bling!
St. Patrick’s Day is more than green beer
St. Patrick’s Day used to be all about two kinds of beer: Guinness, and any beer that's dyed green. Not anymore–now there’s your beer! A special stout and signature glass is all you need. Coasters, caps and other trinkets help you stand out, too. It’s a big holiday, but not so big that you can’t make a name for yourself and start selling your own signature tulip glass.
Get patriotic for grilling holidays
Memorial Day, July 4th, Labor Day... All of these special days beg for good grilling and great beer. It's the perfect time to tap a red lager and pour it into patriotic, star-spangled glasses. UV inks will ensure that your glass stays true to the red, white and blue.
Make them "fall" for your beer
When leaves start to change, beer drinkers gravitate toward beers with deeper flavors and more intricate spice profiles. You could go with the ever-popular pumpkin ale. Or, draw on other fall flavors like caramel, nuts, maple, and smoke. Metallic gold trim on your glassware draws out the best colors of fall. And stock up on branded sweatshirts and blankets for drinkers to combat falling temperatures in style!
Every time of year is a good time for beer. With in-season brews and glassware, you can make your loyal fans eager to see what's next!