Craft beer brewers and drinkers alike have "unbottled" their opinions about the best way to deliver beer. The debate is deadlocked, but it's hard to argue that the best taste experience will come from a glass.

Don’t get us wrong, canned craft beer can be a beautiful thing. Glass isn't permitted everywhere.  An opaque, airtight container helps preserve your precious brew. And canned craft beer is definitely better than no craft beer. But as wonderful as craft cans are, there are a few important downsides.

1. Cans kill your sense of smell.

A can traps your beer's flavorful aroma. The drinker’s nose is blocked by the can’s top, which prevents their olfactory sensors from enhancing taste. Pouring your brew into a glass activates those tiny bubbles in the foamy head that burst and give off an irresistible aroma.

Depending on your specific brew, aroma may not be a huge factor, but it may make a difference to your loyal drinkers.

2. Cans hide your brew's beauty.

Don't keep your masterpiece in the dark! When your beer is in a glass, it's displaying its finest features: color, opacity, foam texture, and more. These are what make your brew unique, so why not show them off?

After all, craft beer is to be savored, not slammed. The aficionado drinks with their eyes first. Visual appearance is just as important as taste and aroma. It may mean the difference between “I’ll have another!” or “Check, please.”

3. Cans don't make the most of your logo.

Let’s face it, aluminum cans scream “crush me.” The lucky ones simply get tossed without a single crease, while the rest are crushed mercilessly, right along with your treasured logo and inspired beer can design.

After the last sip, your pride and joy looks more destined for the junkyard than for a beer lover's collection. That’s not what you want for your brand!

You "can" have it all

The beer can glass gives you and your fans another option. It offers the best drinking experience while keeping your brand identity uncrushed and out of the recycling bin.

These distinctive 16-oz. beer can glasses from Libbey and ARC feature the same smooth contours of a beer can but retain the head-releasing flavor advantages of a glass. Like aluminum cans, they offer a 360-degree canvas to put your brand in front of thirsty eyes. And unlike cans, they’re reusable and displayable.

You win when customer loyalty grows stronger. Giving them every opportunity to enjoy your brew, evangelize your brand and collect custom glassware is key your brand’s success. Here’s to you and your brand. Cheers to craft beers!