When designing a new custom tap handle, size and shape are two crucial elements. After all, it’s not just about visual presentation—how usable is your tap handle? If your tap handle is too tall or too wide, it’ll irritate the bartender and may even be turned on its side just to fit, killing all that hard work you put into design. Make sure your tap handle is the appropriate size by adhering to general guidelines.
Consumers take 3–5 seconds on average to select a beer, at an average viewing distance of 10–15 feet. The primary consideration for customers is the style of beer, followed by the brewery. It's important for handles to be easily readable from all angles and from a distance. This helps avoid problems if they're mounted incorrectly. Ensure there isn't too much text on the handle that wouldn't be readable. Consider minimal and bolded text and high contrasting in colors to ensure easily readability.
Tap handles are spaced 3" apart at the bar. That means the max width should be 2.625". The height should measure no more than 10-12" tall, and the weight should be less than 1 lb so they’re easy to use in a busy bar. Keep in mind that both size and material affect the weight of your tap handle.
Nothing stands out quite like a distinct shape at the tap tower. They are highly memorable and can tell your brand’s story in a unique, creative way. We offer high-quality, durable, personalized ceramic handles that keep your brew front and center. Looking for a few ideas on the types of shapes that are available? Check out more of our selection of tap handle shapes.
As you design your tap handle, keep these dimension guidelines in mind so your tap handle can be as stunning as it is effective! Want to speak with one of our experts? Contact us!